Custom printed calendars are an incredible way to keep your brand in front of clients, potential customers, and even employees every single day.
While many of us use digital calendars on our phones to schedule meetings, calls, and even casual hangouts with friends, there’s just something about having a printed item readily available for checking dates and marking things down. No matter what your personal opinions may be on the matter of printed materials vs digital materials, there’s still value in printing calendars, especially for promotional use. With the new year just a few months away, it’s the perfect time to consider printing custom calendars.
In this blog post, we’ll explore the benefits of custom calendars and provide tips for creating a memorable design.
Benefits of Printing Custom Calendars
- Brand Visibility: They help with brand recognition—especially if you include your logo/branding style through the design. Every time a customer flips a page or glances at the date, they’re reminded of your business.
- Daily Use = Daily Exposure: Unlike flyers or brochures that can be easily discarded, calendars are useful tools that people use daily. This ensures that your brand gets repeated exposure, making it easier for your business to stay top of mind.
- Customer Appreciation: Custom calendars make a thoughtful and practical gift for clients, employees, and partners. This gesture can foster goodwill and strengthen relationships.
- Lead Generation: Calendars can be used as a lead generation tool. By including a call to action or contact information, you can encourage recipients to learn more about your products or services.
- Affordable Marketing: Compared to other forms of advertising, custom printed calendars are relatively inexpensive to produce and distribute. This makes them an excellent choice for businesses looking to get maximum ROI from their marketing budget.
Creative Ideas to Make Your Calendars Stand Out
Here are just a few ideas you can consider when coming up with your calendar designs. These concepts are not specific to just one or two industries—companies in architecture, real estate, construction, politics, public works, design, law offices, automotive, and much more can turn any of these concepts into a solid marketing idea for branded calendars.
- Photo Calendars: Feature high-quality images that align with your brand’s theme. Whether it’s scenic landscapes, architectural masterpieces, or stunning product shots, a photo calendar can showcase your brand’s personality and aesthetic.
- Quote/Inspiration Calendars: Pair each month with an inspiring quote or motivational message that resonates with your audience. This not only adds value but also encourages positive associations with your brand.
- Logo/Graphic Design Calendars: If your company has a strong visual identity, consider a calendar that highlights your graphic design work. This approach is especially effective for creative agencies and design firms.
- Text-Based Calendars: Simplicity can be powerful. A minimalist calendar that emphasises typography and clean lines can appeal to a wide audience while subtly incorporating your branding.
- Industry-Specific Calendars: Tailor your calendar to the needs of your industry. For example, a real estate firm might feature properties sold throughout the year, while a school could highlight important academic dates and events.
Practical Considerations
Calendar Sizes
Calendars can be ordered in several convenient sizes: A3, A4, A5 and DL. Larger sizes are perfect for high-impact visuals, while smaller sizes are ideal for desk calendars.
Binding
A sturdy binding like saddle stitch or wire binding will ensure that your calendar remains durable throughout the year.
Paper Stock
For vibrant images, glossy paper is ideal, as it enhances colour and contrast. For a more understated look, consider matte or uncoated paper. Remember to choose a heavier stock for the cover to ensure durability.
Final Thoughts
Custom printed calendars are a tried-and-true marketing tool that can help your brand leave a lasting impression. With thoughtful design, high-quality printing, and strategic content, your custom calendars can become a cherished item that customers look forward to receiving every year.
Producing custom calendars to promote your brand is a bit of an “arms race”. Your customer may be given several calendars and they will keep the one they like the best. Buy the best quality calendar you can afford; buy a smaller quantity of high-quality calendars instead of lots of cheap calendars.
Now is the perfect time to start planning your custom calendar. Partner with Agility Print to bring your vision to life and make 2025 the year your brand stands out. Contact Agility Print today for expert design and printing services
