Planning a conference can be an exciting yet overwhelming task. From the initial stages of conceptualising the event to ensuring every attendee leaves impressed, every detail matters. One of the most critical aspects of conference planning is ensuring your print materials are spot-on. High-quality printed materials not only enhance your brand image but also provide attendees with the information they need to fully engage with your event.
Here is your ultimate print checklist to ensure your conference is a resounding success.
Why Are Print Materials Important for Conferences?
In an increasingly digital world, tangible print materials still hold significant value. They create a lasting impression, reinforce brand identity, and serve as practical tools during the event. Whether it’s guiding attendees, advertising sponsors, or helping people network, well-designed print materials are indispensable.
Must-Have Print Materials for Your Conference
1. Conference Signage
Clear and visually appealing signage is fundamental for any conference. From directional signs to welcome banners, these materials ensure attendees can easily navigate the venue. Opt for large-format prints with clear fonts and colours consistent with your branding.
- Types of signage to consider:
- Welcome banners
- Directional signs
- Schedule boards
- Media walls
2. Brochures and Flyers
These materials are perfect for providing attendees with key information about your event. Include details such as the agenda, speaker bios, and breakout session topics. High-quality brochures leave a professional impression and can be easily referred to throughout the day.
- Tips for effective brochures:
- Use eye-catching graphics.
- Include a mix of text and visuals.
- Ensure consistent branding.
3. Business Cards
Networking is a major part of conferences, and business cards are essential for this. While digital exchanges are growing, nothing beats the convenience and personal touch of a well-designed business card.
- Consider adding:
- QR codes for quick access to your website or LinkedIn profile.
- Unique textures or finishes to stand out.
4. Event Programmes
Event programmes are essential for keeping attendees informed. A compact and well-structured programme can outline the schedule, provide venue maps, and highlight sponsors.
- Key features to include:
- Table of contents for quick navigation.
- Speaker profiles.
- Room and session details.
5. Posters and Backdrops
Posters can highlight key sessions or serve as sponsor shoutouts, while backdrops enhance branding opportunities during photo ops or presentations.
- Pro tip: Choose fabric or PVC materials for durability and vibrant printing.
6. Floor Graphics
Creative floor decals can guide attendees while enhancing your event’s branding. Use them to direct traffic flow or highlight key areas like registration desks or breakout rooms.
Tips for Seamless Print Planning
- Start Early: Collaborate with a reliable local printer in NSW, such as Agility Print, to ensure everything is ready well before the event.
- Consistency is Key: Use your brand colours, fonts, and logo across all print materials.
- Proofread Thoroughly: Ensure there are no errors in your print materials, as these can impact your credibility.
- Go Eco-Friendly: Consider using recyclable materials or promoting digital alternatives where appropriate.
Partner with Agility Print for Your Next Conference
Working with a local print partner ensures your conference materials are tailored to your needs and ready on time. At Agility Print, we specialise in creating high-quality print solutions for conferences, trade shows, and corporate events. From eye-catching banners to elegant brochures, we’ll help you select the best options to make your event a success.
Ready to bring your conference vision to life? Contact us today at www.agilityprint.com.au or call us at +61 2 9893 7480 to discuss your print needs.
