Direct Mail & Fulfilment Solutions
Speed. Care. Quality
Your interest in Direct Mail is very well placed!
Direct mail is the most powerful marketing weapon in your arsenal.
%
of all marketing campaigns feature PRINT as an element
%
of consumers value direct mail over social media advertising
%
Increase in campaign payback when you include Direct Mail
%
of Millennials pay attention to DIRECT MAIL advertising
The Power of Direct Mail Marketing
With proper design and wording, direct mail combined with digital marketing creates the most effective marketing method available. It cuts through the clutter of electronic messaging and smartphone noise to connect directly with your audience, then driving them back to your website, social media page or physical location. Direct mail can increase response rates by 400% and conversion rates by 30%. Direct Mail has virtually 100% open rates, ensuring your prospect sees your message. With people increasingly doubting the truth of the messages they receive by email, phone, SMS or social media – direct mail stands out as highly trustworthy. People trust print, and direct mail is the most effective way to get it into their hands.
Agility Print Direct Mail & Fulfilment operates a state-of-the-art facility featuring the latest print, mail, and fulfilment technology. We have the flexibility to ramp up – or ramp down – to ensure fast turnaround times for your direct mail campaigns.
Located in the heart of Parramatta CBD, we are conveniently close to Australia Post. Our ever-updated suite of equipment enables us to handle all your mail fulfilment needs – from everyday jobs to large-scale campaigns.
We can carry out your direct mail from initial concept to final production and Australia Post lodgement. That includes design, copywriting, printing, addressing, barcoding, folding, envelope inserting and preparing your items for bulk mail lodgement. By handling every step in-house, we ensure your campaign is compliant with Australia Post requirements and reaches your customers on time.
Direct Mail Campaign Concept
What are your goals? What is your target audience? What image are your trying to portray? What are your market segments needs? What unique features are you offering? What are the benefits of these unique features? Are there topics to avoid? These are all crucial questions to be answered before the designers and copywriters work their magic. From this we will provide you with a conceptual treatment of the campaign.
Direct Mail Design
Agility believe that eye-catching graphic design is vital to the effectiveness of any Direct Marketing Campaign. The design is what captures the initial attention of the reader.
Without great design the recipient will never read your message, no matter how compelling your story may be.
Stop in and have a look at our portfolio of work. You’ll be impressed! Our design team will be able to do the same for you.
Copywriting for Direct Mail
Often overlooked, copywriters are trained professionals, well-versed in the art of crafting effective, engaging, and informative copy.
While the visual design is essential to capture the reader’s attention, the job of a copywriter is to work with the creative team to set the tone, tell the story, state the features, and sell the benefits to get the reader to ACT.
Most importantly, the copywriter talks about the reader – to make an emotional connection – a connection that will encourage the recipient to take action. Whether that action is to call a service centre, visit a website, or visit a store to purchase a product, good copywriters connect with the reader and generate an almost immediate response.
If you feel that your direct marketing campaigns need a copy boost, then it might just be time to talk to Agility Print for a copy overhaul – and consider that a call to action!
Direct Mail Printing & Personalisation
Agility is the place to use! Not only do we have the capacity to handle jobs of any size we have printing capabilities unique to Agility. Gold and silver printing add a touch of elegance. Clear printing to give certain printed elements a gloss shine. Even Touch printing to give selected elements a tactile, raised property. Come in and have a look at samples, you will be impressed.
We also have dedicated envelope printers to speed your job along without delay. We can apply your logo and return address to envelopes, often the same day.
Mail Addressing & Database Management
You can provide your mailing database in a variety of formats. All we need is name, company, street address, suburb and postcode and we’re ready to go! We will personalise each mailer with these details to give your campaign maximum impact.
We have additional data services such as de-duplication if your database needs a bit of “cleaning up”. We can even provide databases if you do not have one.
Discount Australia Post Barcoding
Folding & Envelope Inserting
Importantly, Agility has the equipment to fold and insert your letters, postcards and other materials into envelopes to make ready for mailing. Our high-speed folder/inserters can process thousands of mailers an hour, guaranteeing your mail campaign will get out on schedule.
Bulk Mail Lodgement with Australia Post
Direct Mail Works!
Surprise! The Australian people have a love affair with their letterbox!
- 85% of people check their mail daily*
- 99% of people opened their mail*
- 58% store their mail for later reference*
- 80% read their mail on the day it arrives*
(*Source: Australia Post Consumer Survey Mail Findings – May 2013)
Importantly for any organisation trying to reach an audience, physical mail has credibility. People enjoy having quality time with their mail. They look for it, interact with it and enjoy its personal relevance.
Addressed mail is extremely useful as a marketing clutter-buster. With only an average of 7 pieces of addressed mail received per person per week, many of which are kept and stored.
Direct Mail is Here to Stay
Almost 77% of Millenials pay attention to Direct Mail Advertising, a number impossible to achieve with email or social media. And they spend well over 2 minutes reading it. Mail holds a novelty factor for Millenials and has connections associated with ‘good news’.
CONTACT
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Contact Information
Address:
Ground Level, 100 George Street, Parramatta NSW 2150
Phone Number:
02 9893 7480
Email:
[email protected]